As an app developer, you know that one of the most important things you can do is get more users to download your app. But how can you make sure that you get more users to download your app? There are a number of things you can do, and in this article, we will discuss eight of them.
Make sure your app is easy to find
One of the most important things you can do to get more users to download your app is to make sure it is easy to find. You need to optimize your app store page so that potential users can easily find it when they are searching for keywords related to your app.
Finding the right keywords is essential when it comes to app store optimization (ASO). Check out this article on StoreMaven with some tips on how to perform keyword research for your app store listing.
Make sure that your app store listings have strong visuals. People are more likely to download an app if they can see what it looks like before they install it. Also, make sure the icon for your app is appealing and that you have fantastic-looking screenshots that display its capabilities.
Use social media to promote your app
Social media is a great way to promote your app and get more users to download your app. You should create social media accounts for your app and post regular updates about it. Consistency is key when it comes to social media, so make sure you are posting regularly.
You can also use social media to run ads for your app. Facebook and Twitter both have ad platforms that allow you to target potential users with your ads.
If you’re good with video, TikTok is a great platform for promoting your app. You can create creative videos that show off your app and get people interested in downloading it.
Create a website/landing page for your app
If you don’t already have a website or landing page for your app, now is the time to create one. A wrote a blog post and recorded a tutorial video teaching “How To Create A Landing Page To Get More App Downloads” that you may find helpful.
Your website should be designed to promote your app and get people to download it. Include strong visuals, such as screenshots, eye-catching mockups (I use Placeit for my app store designs), videos, and infographics. Use persuasive copy to explain what your app does and why people should download it. And make sure you include a clear call-to-action (CTA) that tells people where they can download your app.
Get people to review your app
One of the best ways to get more users to download your app is to get great reviews from happy users. When potential users see that other people are enjoying your app, they will be more likely to download it themselves.
There are a few different ways you can encourage people to write reviews for your app. The first is to simply ask them! You can include a message in your app that asks users to leave a review if they’re enjoying it. Alternatively, you can send an email to people who have downloaded your app asking them to write a review.
Another way to get reviews is to offer something in exchange for them. By incentivizing people to write reviews, you can increase the number of positive reviews for your app. For example, you could offer a discount on in-app purchases to people who leave a review. Just be sure not to violate the terms of service for the app store you’re using.
Offer free trials of your app
If you want to get more users to download your app, consider offering free trials. Free trials are a great way to let potential users try out your app and see if they like it before they have to commit to paying for it.
When you offer a free trial, be sure to set an expiration date so that users know when they will need to start paying for the app. You can also use this as an opportunity to upsell users on premium features or in-app purchases.
You can promote your free trial in a number of ways, such as through social media, email marketing, or your app store listing.
Advertise your app in other apps
Another great way to get more users to download your app is to advertise it in other apps. This is a form of native advertising, which is when an ad is placed in an environment that is similar to its natural surroundings.
For example, if you have a game app, you could place ads for it in other game apps. Or if you have a productivity app, you could place ads for it in other productivity apps.
Native advertising can be effective because it’s not interruptive like traditional advertising. potential users are already using the app and are in the mindset to see and engage with content that is relevant to them.
You can create your own AdMob ads or use a service like Chartboost to place your app in front of potential users.
Network with social media influencers and bloggers
Another great way to get more users to download your app is to network with social media influencers and bloggers. These are people who have large followings on social media or on their own popular blogs. If they promote your app to their audience, it can help you reach a larger audience and get more users to download your app.
There are a few different ways you can work with social media influencers and bloggers. The first is to simply ask them to mention or review your app on their blog or social media account. You can also offer them something in exchange for promoting your apps, such as a free copy of your app or a discount on in-app purchases.
You can find social media influencers and bloggers by searching for relevant keywords on social media and Google, of course. Networking with these people can be a great way to get more users to download your app.
Invest in App Store Optimization
As previously mentioned, App Store Optimization (ASO) is the process of optimizing your app store listing to rank higher in app store search results. This can be a great way to get more people to see your app and download it.
If you’ve never performed ASO before, it would be wise to hire an ASO expert to help you. ASO is a complex process and there are a lot of factors that go into it. By working with someone who knows what they’re doing, you can ensure that your listing is optimized for maximum visibility and downloads.
Investing in ASO can be a great way to get more people to download your app.
8 Ways to Get More Users to Download Your App Conclusion
If you’re looking for ways to get more users to download your app, the tips we’ve shared in this article can help. By using a variety of marketing techniques, from offering free trials to advertising your app in other apps, you can reach a larger audience and increase downloads.
If you need help implementing these techniques, I’d love to help. Let me know how we can partner with you to drive downloads and sales for your app. Reach out to us through our Contact Page or drop a comment below!